Categories Quick Select: 

Welcome to Italia Fishing

We bring specialist high quality Italian fishing gear direct to you at trade prices through

Our promise to you
We are the sole distributor of all the products on this site and every item is exclusive to us in the UK.
We are not a discount seller of other manufacturer’s end of lines; We offer high value by our direct method of selling.


The Alcedo Range
A full range of modern high quality tackle engineered and designed in Italy to meet the demanding requirements of advanced anglers.


The DIP range
This great range of value tackle is a well established high quality Italian Brand giving high specification and engineering standards at the lowest price.


Specialist Items include :


Telescopic rods
A way of life in Italy, incredibly tough but convenient to use.


Fixed Spool Reels
Unique and developed with care and skill to offer something different to the normal Chinese copies of expensive established brands.


Braid and Monofilament lines are the best we have seen with the lowest diameter for strength in Europe.


Each product is cross referenced as to whether it is suitable for bass, carp, coarse predator or sea fishing.
We also have sections for lines, lures, extras (nets, rod holders etc) and trout bags.


Our Guarantee
Every product is backed by our unique guarantee; we will replace any faulty product in the first 12 months and will also accept back for exchange or refund any product within 14 days of purchase. (Please see the guarantee button for full details)


This allows you to inspect the quality of any product and return it if not happy.


We hope you enjoy our site. Any questions please feel free to contact us for expert advice or information - see contact button for all details.


Bill Morris & Roger Emery

Read more


Italiafishing company profile

Italiafishing is one of Italy's premier tackle suppliers now available for the first time in the UK through

Lead by Angelo Rovella who headed up the Mitchell Brand for many years it has naturally been in the forefront of reel design in Europe.

Through his guidance it has developed a range of gear for the European angler able to rival the best available and often to beat it.

Proud Sponsors of premier Italian Match and Surfcasting teams it develops its products on the water and then uses its experience to design and source them from the best-in-class suppliers in the world.

Please enjoy the site and give the tackle a go.

Thank you for your support.
Read more